In balancing the equities, general public equities get much larger fat than private equities. Affordable Media, 179 F.3d at 1236. general general Public equities include financial advantages and competitive advantages of customers, and relief that is effective the FTC. See Warner Commc’n, 742 F.2d at 1165. “When a region court balances the hardships associated with interest that is public a personal interest, the general public interest should get greater fat.” Worldwide Factors, 882 F.2d at 347. In the event that FTC shows a possibility of success from the merits, “a countershowing of personal equities alone will not justify denial of an initial injunction.” Warner Commc’n, 742 F.2d at 1165.